|Effective tips to market your business|
As a small or medium-sized business owner, breaking into the market and trying to encourage people to buy your products or services can be a daunting task, because you’ll have to compete with all the big names out there. That’s where online marketing comes in. If implemented properly, you will be able to cost-effectively attract new customers. But if you jump in without a plan, you may end up losing more money than you bargained for. Here are some effective marketing tips to ensure your advertising campaigns are a total success.
Blogging is an excellent marketing tool for businesses. Unfortunately most companies don’t spend much time or effort developing their blogs, which is a huge mistake. To get the most out of your blog, you will need to write quality content that adds value for your website visitors. The benefits of having a blog increase tenfold if you publish regularly, since potential customers will see you as an expert in your field, and are more likely to purchase what you have to offer.
Advertise in the right places
There are a number of online advertising channels out there, among them Facebook Ads, Google AdWords and Youtube Ads. The question is whether you know which one is the right fit for your business. You need to spend your marketing budget on the right advertising method to gain the highest return on investment. Do some research about your potential customers and determine who they are, and what they read, watch and listen to. This way you can pinpoint the best advertising platform to ensure that you reach your target market.
Start using videos
Videos offer an excellent way to market your business. Studies show that customers are more likely to buy if they see a video about your product or service on your landing pages, so make sure you include one if you can. Be creative when you’re making videos to promote your business; you could start building an online reputation by creating instructional videos that help your potential customers solve common problems. Commenting on videos relevant to your niche is also an effective way to increase your brand visibility.
Be active on social media
Prudent businesses are aware of the importance of establishing a social media presence through the main social networks like Facebook and Twitter. But simply posting articles or links is not going to offer many marketing benefits for your business. You’ll need to go the extra mile to maximize the benefits of social media. Some tips include taking the time to respond to your followers’ comments, keeping your profile updated and fresh with new information, and following and sharing content from other users.
Make sure your website is responsive
More and more of us are using mobile devices to browse the Internet and look for local products and services. Make the effort to ensure your website is mobile-friendly and automatically scales to fit all screen sizes, so that it is accessible and functional for mobile users. Major search engines now penalize non-responsive websites by lowering their search rankings when viewed on mobile devices, so you’ll need to adapt accordingly to avoid their wrath.
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|Bad productivity tips and how to fix them|
Keeping productivity high is vital to the success of any business. And while many businesses stay up-to-date using productivity tips found online or from so-called experts, little do they know that many of those tips simply don’t work. Here we’ll take a look at four productivity tips to avoid, and how to change them to your benefit.
|MasterCard’s new selfie verification|
Love them or hate them, selfies are here to stay. And with facial recognition technology becoming both more advanced and more mainstream, selfies have now found their way into the online security world. MasterCard is the most recent global corporation to join in on the trend. Here’s how they’re planning to integrate facial recognition technology into the online payment process.
|Windows 10 says adios to passwords|
For many people, passwords are the bane of online existence. Rely on one master password for all your logins and using the Internet can become a security threat. Use dozens of unique ones and it quickly becomes an annoyance. With Windows 10, Microsoft looks to resolve this problem for good. And by doing so, they hope to make the Internet and computer devices both safer and easier to use, for people around the world. Here’s how they intend to do it.
|Stand out from the pack on social media|
Still struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source. Here’s what it is, and how to fix it.